5/3/2023 0 Comments Blinkk modelThis new Blinkit business model aims to curb the need for people to commute to local shops and make a purchase. We can refer to it as the Hyper-Local on-demand logistics system. However, the delivery process for Blinkit employees has seen a bit of alteration with the new business model.īlinkit works on a marketplace business model. Delivery Personnel:ĭelivery personnel holds immense importance in Blinkit's business model as delivery people accomplish the task of delivering orders within 10 minutes. However, women's amount of cash on delivery orders is more than their counterparts, showing that they are still hesitant about online delivery services. This change in the model has seen a change in Blinkit's demographic there is more involvement from women. Now Blinkit focuses on the middle and lower-middle-class segments of the population. The change in Blinkit's business model has led to a change in its target audience. It monitors every aspect of the goods, from their count to expiration date. So now, Blinkit procures products from numerous brands and local businesses and stores them in its inventories.īesides, Blinkit has private label brands and even features regional brands with reasonable prices for its new shoppers.īlinkit has incorporated proper QR Code tracking for goods. This move has led to Blinkit delivering items to its customers more consistently. The main elements of Blinkit's new business model The Inventory:īlinkit has now decided to take procurement and storage responsibilities into its hands to combat the unreliable service from the local retailers. Business Model of Blinkit-Supermarket in Indiaīefore reading about Blinkit's new business model, let us know what its main components are: 1. With just a few taps, people can purchase groceries, fruits & vegetables, bakery items, flowers, meats, pet care, baby care, and cosmetics products. It lets shoppers shop from their favorite stores in their neighborhood and get quick delivery. In short, Blinkit is an e-commerce marketplace, making your daily shopping more effortless than before. Saurabh Kumar and Albinder Dhindsa founded Blinkit in December 2013 as an eCommerce company supplying goods to people's doorsteps.īlinkit is based in Gurugram and has completely revolutionized the retail experience. So brace yourself we are about to start this journey of knowing about Blinkit. Its business model has only made Blinkit scale great heights you can learn a few things and incorporate them into your existing business model. ![]() ![]() In that case, it is beneficial to read about what Blinkit is, how it works, and its revenue and business models.Īlso, reading about Blinkit's business model will not be in vain, even if you are a market player. Suppose you are a startup that wants to make it big like Blinkit. Today, Blinkit boasts total funding of $1 billion and has a turnover of $302.98 mn. It has rechristened itself Blinkit by its tagline, "Let's Blink It."īlinkit (Previously Grofers) has made lives easier by delivering a wide variety of goods to our doorsteps, including groceries, bakery items, baby care items, etc.īlinkit delivered 1.25 lakhs orders every day by November 2021. You might live under a rock if you said you do not know about Blinkit.īlinkit is an on-demand grocery delivery service in India. If you thought that only Germany-based Gorillas could swiftly serve people, you are wrong!
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